Archive for August 5th, 2009

By BALDUR HEDINSSON; Milwaukee Journal Sentinel

Give college students a clue on how much their friends are really drinking, and those students will tend to drink less alcohol, according to a recent paper.

Scientists agree that scare tactics that highlight the harms of heavy drinking don’t reduce alcohol consumption among youth.

Almost 30 years ago, health officials began using a novel method to combat alcohol abuse on campuses by informing instead of scaring. Students were made aware of how their drinking compares with others on campus in various ways.

A study that reviews research on different communication strategies found that individual feedback either via a computer or in person effectively reduced drinking among students.



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