By BALDUR HEDINSSON; Milwaukee Journal Sentinel

Give college students a clue on how much their friends are really drinking, and those students will tend to drink less alcohol, according to a recent paper.

Scientists agree that scare tactics that highlight the harms of heavy drinking don’t reduce alcohol consumption among youth.

Almost 30 years ago, health officials began using a novel method to combat alcohol abuse on campuses by informing instead of scaring. Students were made aware of how their drinking compares with others on campus in various ways.

A study that reviews research on different communication strategies found that individual feedback either via a computer or in person effectively reduced drinking among students.

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Look for more information soon!

09 YLS Logo

From NBC Action News: http://www.nbcactionnews.com/news/local/story/Too-Many-Businesses-Fail-Underage-Alcohol-Stings/pjrlpo8ZQ0iLGrTIm5nnKw.cspx

KANSAS CITY, Mo. – If you are a minor hoping to buy alcohol, your odds are pretty good. Those are the findings of Kansas City’s Regulated Industries Division, which oversees compliance with state liquor laws.

Investigators say a stunning number of the city’s bars, restaurants, convenience and liquor stores are breaking the law.

Since the beginning of the year, the division has gone out on the town with 18 to 20-year-old underage decoys to test any business in possession of a liquor license.

The underage buyers use their actual, state-issued driver’s licenses—clearly marked with red lettering in the upper right corner, which reads, “Not 21 until (21st Birthday).”

Girls are not allowed to wear excessive makeup or wear provocative clothing; guys can’t have facial hair or wear hats, according to Regulated Industries Manager Gary Majors.

“We want them to look young and we want them to get turned away. Unfortunately, that doesn’t happen nearly as often as we would like,” Majors said.

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Thank you to all the participants that played in the 2009 STOP Underage Drinking Charity Golf Tournament.  The weather turned out to be beautiful for our postponed tournament, and the scores were pretty low!

Also, thank you to the Nicklaus Golf  Club at LionsGate for hosting the tournament, and Will Jenny’s Restaurant for providing the lunch.

The tournament funds drug-free role models with college scholarships, and we were happy to have our scholarship winners (Chelsea Didde, John Coler, Meg Swaggerty, and Alex Robinette) in attendance to be recognized.  Also, STOP’s Public Service Ad Contest Winners (Adam Lewis and Jordan Rogers) were there to receive their awards.

Photos will be posted soon at: www.jocostop.org.

ANTI-DRUG UPDATE – June 24, 2009


* Downloadable Teens and Technology Guides Available for
Parents in Your Community *

June is Internet Safety Month and offers an opportune time to remind parents to educate their teens about playing it safe when they are online. With the rise of social networking tools like Facebook and Twitter, and more time on their hands during summer vacation, teens are able to retreat into their own digital worlds. While it might be difficult to keep up with the latest online fads, parents can actively monitor their teens’ Internet use to ensure their children are using these interactive tools safely.

Many teens say their parents are unaware of their online activities. Furthermore, nearly one-third (29%) of students say their parents would disapprove if they knew what they were really doing on the Internet.* It’s important for parents to take the time to learn about the many online dangers teens are exposed to on a regular basis to effectively keep them out of harm’s way.  

Parents must also be mindful of teaching their teens to use their cell phones safely and to understand the ramifications of photo-sharing and video tools. Unwanted photos or videos showing teens in undesirable activities can easily be posted on sites like YouTube or MySpace and have lasting consequences. A recent survey indicates that 6 percent of teens who use social networking sites say someone has posted an embarrassing picture of them online without their permission.**

Here’s how you can help spread these important Internet safety messages to parents in your community:

Download.  A “Teens and Technology” package, which includes a downloadable E-GUIDE and QUIZ, that outlines everything parents need to know about social networking, Internet and text messaging lingo, and viral video to better understand their teen’s online habits.

A customizable “Teens and Technology” Open Letter to Parents is available for download on TheAntiDrug.com with tips for customizing and distributing.

Download the teen online exposure fact sheet.

Learn More.  The updated “Teens and Technology” online section provides guidance and advice to help parents monitor their teen’s online activities.

Order.  For additional strategies on keeping teens drug-free, take advantage of the Media Campaign’s FREE RESOURCES by visiting http://www.TheAntiDrug.com/Resources or calling 1-800-788-2800.  

Sign Up.  Encourage parents in your community to sign up for TheAntiDrug.com’s Parenting Tips e-Newsletter, a regular e-mail notification with advice and strategies to help keep teenagers healthy and drug-free. http://www.TheAntiDrug.com/Newsletter.asp.

* i-SAFE survey. 2003-05.

** “Cyberbullying and Online Teens.” Pew Internet &American Life Project: Data Memo, published June 27, 2007. Page 3.


ANTI-DRUG UPDATE (formerly Media Campaign FLASH) is your source for the latest news on the National Youth Anti-Drug Media Campaign.  Feel free to forward this information to your community partners and announce this information on your Web site or in your organizational newsletter.  Sign up for the ANTI-DRUG UPDATE here: http://www.TheAntiDrug.com/Resources/Form.aspx.  Free materials from the Media Campaign are available to distribute in your community by visiting www.TheAntiDrug.com/Resources or calling (800) 788-2800.

ABOUT THE MEDIA CAMPAIGN: The National Youth Anti-Drug Media Campaign combines paid advertising with public communications outreach to deliver anti-drug messages to America’s youth, their parents, and other influential adults.  The Campaign was established by Congress in 1998 to prevent and reduce drug use among young people, increase awareness among adults of the impact of drug abuse among young people, and encourage parents and other interested adults to discuss with young people the dangers of illegal drug use.  The Campaign also keeps the drug issue on the national public agenda and combats the pro-drug content that is pervasive in popular culture and the digital environment.  For more information on the ONDCP National Youth Anti-Drug Media Campaign, visit www.MediaCampaign.org.

From CADCA, June 18, 2009:

According to NHTSA, drunk driving is one of America’s deadliest problems. In 2007, 12,998 people were killed in traffic crashes that involved at least one driver or motorcycle rider with a blood alcohol concentration (BAC) of .08 or higher. However, much of the drunk driving tragedies can be prevented with a few simple precautions before going out to celebrate, and coalitions can play an important role by reminding their community of these important precautions:

• Plan ahead: Whenever you plan on consuming alcohol, designate your sober driver before going out and give that person your keys;
• If you’re impaired, call a taxi, use mass transit or call a sober friend or family member to get you home safely;
• Use your community’s Sober Rides program;
• Promptly report drunk drivers you see on the roadways to law enforcement;
• If you know someone who is about to drive or ride while impaired, take their keys and help them make other arrangements to get to where they are going safely.

NHTSA’s July 4th planner includes marketing materials and templates, such as news release templates, banners, posters and fact sheets, that coalitions can use to support their impaired driving initiatives surrounding the Fourth of July for both social norming and enforcement efforts. The marketing tools are built on NHTSA’s message platforms: “Buzzed Driving Is Drunk Driving” (Social Norming) and “Drunk Driving. Over the Limit. Under Arrest.” (Enforcement).

Click here to access these tools.

Click here to view this article at CADCA.org

2007 State Estimates of Substance Use & Mental Health

Binge Alcohol Use in Past Month among Persons Aged 12 or Older by State: Percentages, Annual Averages Based on 2006 and 2007 NSDUHs

2007 binge drinking map over age 12

Binge Alcohol Use in Past Month among Youths Aged 12 to 17 by State: Percentages, Annual Averages Based on 2006 and 2007 NSDUHs

2007 binge drinking map age 12-17